Joseph Marc Blumenthal

Each leader wants his team to be cohesive and eager to fight. Only if employees are with the company at heart, they show real creativity. In this article, I will talk about non-material motivation, about everything that does not concern money and salary. What can make employees work like never?    1. Privilege Privileges allow you to receive special opportunities and powers that are not available to others. They appear because the employee has some special achievements. The privileges themselves are very different: from the ability to enter the boss's office without knocking to the use of official cars. Sometimes we don’t even think about how simple privileges can be, and this is a great way to motivate.  2. Symbols Here we are talking about external designations: medals, badges, plaques on the doors of the office. People like it. Bright symbols mean something to them. I think you noticed that some are even ready to fight and compete for them. Mistake  The only mista...

How in ten years the iPhone maker became the master of the ecosystem On August 24, 2011, Steve Jobs stepped down as CEO of Apple. Tim Cook took his place. Many experts then expressed doubts about the future of the corporation without its charismatic founder. Service and method dominance Since then, Apple has become the most valuable company in the world - its market capitalization has grown by 600%, approaching $2 .5 trillion. More than a billion people and the company itself regularly continues to update financial reporting records use apple gadgets . Revenue for the third quarter of this year was $81 .4 billion - almost three times more than the company earned in the same quarter of 2011. “This is arguably the most successful transition from one powerful leader to another in corporate history,” says Joseph Marc Blumenthal . “Honestly, perhaps Apple needed more inspiration and politics than a founder prone to manual control and work to the point of exhaustion. It's about maintaini...

Higher profit margins, increased customer satisfaction, a more attractive HR brand are some of the obvious reasons you are considering organizing your business. Defining goals and metrics Before starting improvements and simplifications of business processes in the company, it is worth determining the goals that you want to achieve. The optimal number of targets is from three to five. Answers to the following questions can help in their formulation: What part of the business needs improvement the most? Changes in which areas of business will bring greater impact to the company? By changing what business processes will we improve the day-to-day work of the company? What simplifications will lead to successful company results? The answers to the questions need to be transformed into goals, and then the metrics that are appropriate for each goal must be determined. For example, if one of your goals is to improve your customer experience, one of your metrics might be to re...